Fitness equipment encompasses everything from home gyms, weight machines, free weights to cardio equipment such as treadmills and ellipticals. The best fitness equipment is the type that's going to help you achieve your goals. Figure out what forms of exercise you will enjoy doing and ones that you will be consistent at doing and compliment that will the right kind of fitness equipment.
Cardio exercises are great for increasing the heart rate. Treadmills by Landice, Body-Solid and ST Fitness are great for home use and include everything you need to start monitoring your fitness goals. Need something easier on your knees? Indoor cycling and exercise bike are just what you need. If you are looking to work out your upper body and kick that cardio up a notch then try the Ironman Fitness or TKO elliptical trainers or crosstrainer.
Building big muscles? Free weights such as barbells, dumbbells and kettlebells will be your new best friend. Utility benches, crunch boards, incline benches and weight benches will help you focus on specific muscle groups to get the workout you desire.